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January 22, 2007

Netflix Announces Instant Viewing

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Netflix, Inc., the popular online movie rental service, announced this week that by the end of June, subscribers will have the option of immediately watching movie and television series on their personal computers. The instant-viewing feature will initially offer about 1,000 movies and TV series. The new feature will use real-time playback technology, avoiding lengthy downloads of large video files. After installation of a browser applet (a small piece of software), most movies will begin to play in 10-15 seconds. Movies may be paused and bookmarked for later viewing. Instant viewing will require an Internet connection with a minimum of one megabit per second of bandwidth. The greater the bandwidth, the higher the quality of video displayed. (DVD quality requires a three-megabit-per-second connection.) Monthly viewing hours will be based on the subscriber's monthly plan: Entry-level subscribers ($5.99 plan) will have 6 hours/month, while unlimited subscribers ($17.99 plan) will have up to 18 hours/month.

Posted by JudyS at January 22, 2007 04:39 PM

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