Professor Ian Ayres
Professor Ian Ayres

Monday, May 14 at 7 p.m.

In an event co-sponsored by the Yale Club of Lower Fairfield County, Professor Ayres, co-founder of the commitment website stickK.com, will detail how best to craft incentives to stick to your goals. The new learning of behavioral economics and psychology teaches us that crafting effective incentives is a lot more than just setting the right price. Other people matter. Mindfulness matters. And framing matters.

About Professor Ayres

Ian Ayres is a lawyer and an economist. He is the William K. Townsend Professor of Law at Yale Law School. He is the author of 11 books including Voting With Dollars: A New Paradigm for Campaign Finance. He has served as a columnist for Forbes magazine and as a commentator on public radio’s Marketplace.

Additional parking for evening and weekend Library programs on Thorndal Circle (behind Nielsen’s).