Video of Website Marketing and Social Media Integration


On Wednesday, May 2, 2012, Rob Petersen, President of BarnRaisers visited us to discuss web marketing and social media. The session covered:

- Branding

- Content Strategies that work

- Social Media Activities - FaceBook, LinkedIn, You Tube, Twitter, Blogs

- Case Studies

- Measurement & Return on Investment (ROI)

- About Mobility & Scalability


For more information, please visit the original event listing.

Guest Lecture with Dr. Ian Ayres, Co-Founder of

Professor Ian Ayres
Professor Ian Ayres

Monday, May 14 at 7 p.m.

In an event co-sponsored by the Yale Club of Lower Fairfield County, Professor Ayres, co-founder of the commitment website, will detail how best to craft incentives to stick to your goals. The new learning of behavioral economics and psychology teaches us that crafting effective incentives is a lot more than just setting the right price. Other people matter. Mindfulness matters. And framing matters.

About Professor Ayres

Ian Ayres is a lawyer and an economist. He is the William K. Townsend Professor of Law at Yale Law School. He is the author of 11 books including Voting With Dollars: A New Paradigm for Campaign Finance. He has served as a columnist for Forbes magazine and as a commentator on public radio’s Marketplace.

Additional parking for evening and weekend Library programs on Thorndal Circle (behind Nielsen’s).

Introduction to Facebook

image courtesy Flickr user j&tplaman
image courtesy Flickr user j&tplaman

Thursday, May 31 from 6:30 to 8:30 p.m.

The first hour of this class will be devoted to the Facebook basics: status updates, timeline, newsfeed, photos, groups, and events. The second hour will be a hands-on workshop in our Tech Center where the instructor will walk students through the process of setting up a Facebook account and answer questions about current accounts.

Students are welcome to attend the first hour before deciding whether to attend the second hour.

6:30 – 7:30 p.m. Seminar

7:30 – 8:30 p.m. Hands On Workshop in the Tech Center (optional)

Additional parking for evening and weekend Library programs available on Thorndal Circle (behind Nielsen's).

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