image courtesy Flickr user mars_discovery_district
image courtesy Flickr user mars_discovery_district

Wednesday, May 2 at 6 p.m.

Website Marketing Strategies & Social Media Integration: Bring Your Business to the Next Level

Presentation 6-8 p.m., Business Networking 8 – 8:30 p.m.

You have a website or plan to have one soon, so how do you get people to visit it and tell others about it?

In this session, you will learn about:

- Branding

- Content Strategies that work

- Social Media Activities - FaceBook, LinkedIn, You Tube, Twitter, Blogs

- Case Studies

- Measurement & Return on Investment (ROI)

- About Mobility & Scalability

About the Presenter:

Rob Petersen is President of BarnRaisers, an online marketing solutions company using social media, the power of community and the proven principles of relationship marketing. Rob was EVP/Chief Strategy Officer for Omnicom and has held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi. His accomplishments in business strategy and brand building have led to his thought leadership and expertise in social media. He has developed and executed social media initiatives for the American Heart Association, Colgate, Mars and Shell; all have built online communities with results and ROI’s that exceeded expectations. Rob is also on the MBA faculty at Rutgers University where he teaches courses in Digital and Social Media Measurement and ROI.

This event is co-sponsored by the Darien Chamber of Commerce, SCORE, and the New Canaan Chamber of Commerce. Advanced registration is recommended.