How to create a clear, credible and compelling value proposition
How to turn that proposition into a brand promise that will last
How to align all aspects of your business with your brand
About the presenter
Larry Ackerman is founder and president of The Identity Circle LLC, a consulting and coaching company in Westport, CT. He works with diverse clients across many industries and is the author of two books: Identity Is Destiny: Leadership and the Roots of Value Creation and The Identity Code: The 8 Essential Questions for Finding Your Purpose and Place in the World.