It’s critical to the success of your company to be found in a Google search. In this workshop you’ll learn how to create a search strategy for your product and/or service. Bring your laptop, tablet or iPhone and follow along on the web. There is nothing more important than knowing how your customers will find your product or service on the web.
Digital Marketing and the importance of having a keyword strategy.
Learn how to set-up an account, access Google Adwords, and utilize the planning tools.
Understand how keywords are connected to SEO and how customers will find your products and services.
Learn why keywords are important to your website development and design.
About the presenter
Bob Zukowski has been involved in international sales, marketing and strategic planning for over 26 years. His career ranged from large corporations to his own startups. Over the past 12 years Bob has been a hands-on entrepreneur involved with 3 startup companies all of which were driven by the various tactics available in digital marketing. Bob is also a Professor of Economics.