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Google Tools for Optimizing Your SEO

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Program Description

Event Details

Search Engine Optimization (SEO) is how your website is found on online. Google can often be cryptic about what they care about on websites, but they’ve created quite a few resources that can give you insight into what your customers find important. Using these tools can help optimize your keywords and get found on Google.

What You Will Learn

  • Setting up Google Analytics, Google Search Console, and Google My Business

  • Using Google Trends and Google Keywords Planner for identifying your keywords

  • How to submit your sitemap to Google

Prior to the Webinar

  • Think about the words your clients are likely to use when looking for your products or services on the web

  • How is your website currently ranking for those keywords?

Register for Google Tools

About the Presenter

Nalini Goolsarran, founder of EdgeSpace Marketing, provides website development, social media marketing, and SEO services to small businesses, entrepreneurs, and non-profits. She believes in the strength of her community. Aside from building up small business and non-profit communities, she spends much of her free time volunteering for organizations and causes that empower the next generation. This includes being a College Coach for Future 5 and assisting with Project Music and co-chairing the Ferguson Library fundraising committee.

This program will take place on Zoom. All registrants will be emailed the link.


This event will be recorded with the intention to later post the video online at DarienLibrary.TV, however, no final recording is guaranteed.

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