Program Type:Business & Finance
Join marketing expert and SCORE volunteer, Peter Engstrom, who will help you develop an effective marketing strategy with which to compete with advantage and more profitably in your target market.
You will learn:
- What is a “marketing strategy”
- What are the key elements of an effective marketing strategy
- How to identify and define each of these elements for your business
- The importance and power of “differentiation”
About the Presenter
Peter Engstrom is the founder and former COO of SCHMERSAL USA and Steute Meditech, Inc. He has been helping small and medium-size industrial firms increase their marketing effectiveness and grow sales since 1981. Other clients have included EG&G, Eaton, Opcon, Electrovert, APM Hexseal, Kollmorgen, and Panasonic. He also serves as an Adjunct Professor at Sacred Heart’s College of Business, and as a SCORE volunteer delivering the Marketing Strategy module of its Simple Steps program.