SCORE Business Program: How to Effectively Promote Your Business in 30 Seconds or Less

Program Type:

Business & Finance

Age Group:

Adults
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Registration for this event is no longer open.

Event Details

Marketing expert and SCORE volunteer, Peter Engstrom, returns to Darien Library to teach how to create an effective, compelling and memorable “elevator speech” … a valuable asset for promoting your business. And... a compass for optimizing your marketing investments.

Participants will learn:
• What are the five key elements of an effective "elevator speech", and how to identify each of these elements
• How to hone this marketing tool for different audiences
• How this tool can be used to help build “brand” for your business
• How this tool helps define the key elements of an effective marketing strategy

About the Presenter

Peter Engstrom is the founder and Managing Director of Mainly Marketing – a consulting firm that has helping businesses increase their marketing effectiveness and profitably grow sales for more than 30 years. He is also an adjunct professor in the Jack Welch College of Business at Sacred Heart University teaching various undergraduate and graduate marketing courses.

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