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SEO Keywords: Understanding the User's Search Intent

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Program Description

Event Details

To increase visitors to your website, you need to optimize your content for the right words. Analyzing keywords by intent should be the first step of your SEO Strategy. Keyword intent is the most important step of your keyword research. It helps you meet the users’ needs better and match your content and landing pages to their search criteria.

What You Will Learn

  • Understanding search intent
  • The different types of search intent:
    • Commercial
    • Informational
    • Transactional
    • Navigational
  • How to identify keyword intent

Prior to the Webinar

  • Have a general idea of your keywords and target audience keywords

Register for SEO Keywords

About the Presenter

Nalini Goolsarran, founder of EdgeSpace Marketing, provides website development, social media marketing, and SEO services to small businesses, entrepreneurs, and non-profits. She believes in the strength of her community. Aside from building up small business and non-profit communities, she spends much of her free time volunteering for organizations and causes that empower the next generation. This includes being a College Coach for Future 5 and assisting with Project Music and co-chairing the Ferguson Library fundraising committee.

This program will take place on Zoom. All registrants will be emailed the link.


This event will be recorded with the intention to later post the video online at DarienLibrary.TV, however, no final recording is guaranteed.

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